About us
About Us
We didn't start this project because we wanted to build "just another online shop".
We started it because we ourselves noticed every day how much prolonged sitting takes a toll on the body.
Back pain after working. Pressure in the lower back. Restlessness in the chair, constantly shifting around, because simply nothing is really comfortable. And eventually, this leads to a simple question:
Why has sitting in everyday life actually become so uncomfortable?
Our Beginning
The idea for our first product – a simple but well-thought-out seat cushion – didn't come from a trend, but from a problem.
We started testing various solutions: hard seats, thin cushions, expensive ergonomic products. Many of them promised to improve comfort – but hardly anything really changed.
So we asked ourselves what was really missing:
Not another "product".
But real relief in everyday life.
This is how our first cushion was born – developed with the goal of making prolonged sitting noticeably more comfortable, without complicated solutions or exaggerated promises.
Our Mission
We believe that comfort should not be a luxury, but a part of everyday life.
Our mission is to develop products that:
- make everyday sitting more comfortable
- can reduce pressure and strain
- feel simple and intuitive
- and work everywhere – in the office, at home, or on the go
For us, it's not about complicated technology, but about a simple idea:
Sitting should feel good. Every day.
Our Journey
We are still at the beginning. And that is exactly the point.
We are not just building a product, but a brand that evolves – with every piece of feedback, every experience, and every person who uses our products.
What started with a seat cushion is intended to develop into a whole line for more comfort in everyday life:
for people who sit a lot, work a lot, and often do not relieve their bodies enough in everyday life.
Our Goal
Our goal is simple, but big:
We want to change the way people sit and feel in everyday life.
Not through big promises, but through well-thought-out products that can really make a difference in daily comfort.
Thank you for being here
If you have just landed here, you are probably someone who sits a lot yourself and is looking for a better solution.
Then you are in exactly the right place.
Welcome to Lonurés journey