Datenschutzerklärung

Privacy Policy

1) Introduction and Contact Details of the Controller

1.1 We are pleased that you are visiting our website and thank you for your interest. Below, we inform you about how we handle your personal data when you use our website. Personal data means all data by which you can be personally identified.

1.2 The controller responsible for data processing on this website within the meaning of the General Data Protection Regulation (GDPR) is Long Dinh, Bahnhofstraße 43, 51143 Cologne, Germany, Tel.: 017644781197, Email: longdinh050706@gmail.com. The controller responsible for processing personal data is the natural or legal person who, alone or jointly with others, determines the purposes and means of processing personal data.

2) Data Collection When Visiting Our Website

2.1 When you use our website for informational purposes only, i.e. if you do not register or otherwise provide us with information, we collect only the data that your browser transmits to the page server (so-called “server log files”). When you access our website, we collect the following data, which is technically necessary for us to display the website to you:

The website visited
Date and time of access
Amount of data sent in bytes
Source/referrer from which you reached the page
Browser used
Operating system used
IP address used (where applicable: in anonymized form)

Processing is carried out pursuant to Art. 6(1)(f) GDPR on the basis of our legitimate interest in improving the stability and functionality of our website. The data is not disclosed or used in any other way. However, we reserve the right to subsequently review the server log files if there are specific indications of unlawful use.

2.2 For security reasons and to protect the transmission of personal data and other confidential content (e.g. orders or inquiries to the controller), this website uses SSL or TLS encryption. You can recognize an encrypted connection by the character string “https://” and the lock symbol in your browser bar.

3) Hosting & Content Delivery Network

3.1 Shopify

For hosting our website and displaying the page content, we use the system of the following provider: Shopify International Limited, Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland (“Shopify”)

Data is also transferred to: Shopify Inc., 150 Elgin St, Ottawa, ON K2P 1L4, Canada

All data collected on our website is processed on the provider’s servers. We have concluded a data processing agreement with the provider that ensures the protection of our website visitors’ data and prohibits unauthorized disclosure to third parties.

For data transfers to Canada, an adequate level of data protection is ensured by an adequacy decision of the European Commission.

3.2 Shopify

We use a content delivery network provided by: Shopify International Limited, Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland (“Shopify”)

Data may also be transferred to:

Shopify Inc., 150 Elgin St, Ottawa, ON K2P 1L4, Canada
Cloudflare Inc., 101 Townsend St. San Francisco, CA 94107, USA

This service enables us to deliver large media files such as graphics, page content or scripts more quickly via a network of regionally distributed servers. Processing is carried out to safeguard our legitimate interest in improving the stability and functionality of our website pursuant to Art. 6(1)(f) GDPR. We have concluded a data processing agreement with the provider that ensures the protection of our website visitors’ data and prohibits unauthorized disclosure to third parties.

For data transfers to Canada, an adequate level of data protection is ensured by an adequacy decision of the European Commission.

For data transfers to the USA, the data recipient has joined the EU-US Data Privacy Framework, which, on the basis of an adequacy decision by the European Commission, ensures compliance with the European level of data protection.

4) Cookies

To make visiting our website attractive and enable the use of certain functions, we use cookies, which are small text files stored on your device. If so-called “session cookies” are set, they are automatically deleted after you close your browser. If persistent cookies are set, they remain on your device for longer and allow page settings to be saved. In the latter case, you can find the storage duration in the overview of your web browser’s cookie settings.

If personal data is also processed by individual cookies used by us, the processing is carried out pursuant to Art. 6(1)(b) GDPR either for the performance of the contract, pursuant to Art. 6(1)(a) GDPR where consent has been given, or pursuant to Art. 6(1)(f) GDPR to safeguard our legitimate interests in the best possible functionality of the website and a customer-friendly and effective design of the website visit.

You can configure your browser so that you are informed when cookies are set and decide individually whether to accept them, or exclude the acceptance of cookies in certain cases or in general.

Please note that the functionality of our website may be restricted if cookies are not accepted.

5) Contact

5.1 Judge.me

For review reminders, we use the services of the following provider: Judge.me Ltd., c/o Buckworths, 2nd Floor, 1-3 Worship Street, London, England, EC2A 2AB, United Kingdom

Solely on the basis of your express consent pursuant to Art. 6(1)(a) GDPR, we transmit your email address and, where applicable, other customer data to the provider so that it can contact you by email with a review reminder.

You may withdraw your consent at any time with effect for the future by contacting us or the provider.

We have concluded a data processing agreement with the provider that ensures the protection of our website visitors’ data and prohibits unauthorized disclosure to third parties.

For data transfers to the provider’s location, an adequate level of data protection is ensured by an adequacy decision of the European Commission.

5.2 When you contact us (e.g. via contact form or email), personal data is processed exclusively for the purpose of handling and responding to your request and only to the extent necessary for this purpose.

The legal basis for processing this data is our legitimate interest in responding to your request pursuant to Art. 6(1)(f) GDPR. If your contact is aimed at concluding a contract, an additional legal basis for processing is Art. 6(1)(b) GDPR. Your data will be deleted when the circumstances indicate that the matter concerned has been conclusively resolved, provided that there are no statutory retention obligations to the contrary.

5.3 - Shopify

For sending transactional emails, i.e. event-based messages triggered by a specific user interaction (such as conclusion of a contract, registration or password reset), we use this provider: Shopify International Limited, Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland (“Shopify”)

Data is also transferred to: Shopify Inc., 150 Elgin St, Ottawa, ON K2P 1L4, Canada

On the basis of our legitimate interest in effective and user-friendly email communication, we pass on the data you provide when carrying out such a user action to this provider pursuant to Art. 6(1)(f) GDPR so that it can send the email on our behalf.

We have concluded a data processing agreement with the provider that protects the data of our website visitors and prohibits disclosure to third parties.

For data transfers to Canada, an adequate level of data protection is ensured by an adequacy decision of the European Commission.

6) Data Processing When Opening a Customer Account

Pursuant to Art. 6(1)(b) GDPR, personal data will continue to be collected and processed to the extent necessary if you provide it to us when opening a customer account. The data required to open an account can be found in the input form of the corresponding form on our website.

Your customer account may be deleted at any time by sending a message to the controller at the address stated above. After deletion of your customer account, your data will be deleted provided that all contracts concluded through it have been fully processed, there are no statutory retention periods to the contrary and we have no continuing legitimate interest in further storage.

7) Use of Customer Data for Direct Advertising

7.1 Subscription to Our Email Newsletter

If you subscribe to our email newsletter, we will regularly send you information about our offers. The only mandatory information required to send the newsletter is your email address. Providing any other data is voluntary and is used to address you personally. We use the so-called double opt-in procedure for sending the newsletter, which ensures that you receive newsletters only after you have expressly confirmed your consent to receive the newsletter by clicking a verification link sent to the email address provided.

By activating the confirmation link, you give us your consent to use your personal data pursuant to Art. 6(1)(a) GDPR. In this context, we store the IP address entered by your Internet service provider (ISP) as well as the date and time of registration in order to be able to trace any possible misuse of your email address at a later date. The data collected by us when you subscribe to the newsletter is used strictly for the intended purpose.

You may unsubscribe from the newsletter at any time via the link provided in the newsletter or by sending an appropriate message to the controller named at the beginning. After unsubscribing, your email address will be deleted immediately from our newsletter distribution list unless you have expressly consented to further use of your data or we reserve the right to further use your email address for advertising purposes where permitted by law and about which we inform you in this policy.

After unsubscribing from the newsletter, your email address may be stored in a so-called suppression list and compared with recipient lists for future newsletters in order to technically prevent the renewed sending of newsletters requiring consent. This processing is based on our legitimate interest in preventing unwanted advertising pursuant to Art. 6(1)(f) GDPR.

7.2 Klaviyo

Our email newsletters and other promotional email communications are sent via the following provider: Klaviyo, Inc., 125 Summer St., Ste 600, Boston, MA 02110, USA

On the basis of our legitimate interest in effective and user-friendly email marketing, we pass on the data you provide during registration to this provider pursuant to Art. 6(1)(f) GDPR so that it can send the emails on our behalf.

Subject to your express consent pursuant to Art. 6(1)(a) GDPR, the provider also performs statistical success analysis of email campaigns using web beacons or tracking pixels in the emails sent, which can measure opening rates and specific interactions with newsletter content. Device information (e.g. time of access, IP address, browser type and operating system) is also collected and evaluated, but is not combined with other data sets.

You may withdraw your consent to email tracking at any time with effect for the future.

We have concluded a data processing agreement with the provider that protects the data of our website visitors and prohibits disclosure to third parties.

For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which, on the basis of an adequacy decision by the European Commission, ensures compliance with the European level of data protection.

7.3 Shopping Cart Reminders by Email

If you abandon your purchase with us before completing the order, you have the option of receiving a one-time email reminder about the contents of your virtual shopping cart.

The only mandatory information required to send this reminder is your email address. Providing any other data is voluntary and may be used to address you personally. We use the so-called double opt-in procedure for sending the email, which ensures that you receive a notification only after you have expressly confirmed your consent in this regard by clicking a verification link sent to the email address provided.

By activating the confirmation link, you give us your consent to use your personal data pursuant to Art. 6(1)(a) GDPR for the purpose of sending a shopping cart reminder. In this context, we store the IP address entered by your Internet service provider (ISP) as well as the date and time of registration in order to be able to trace any possible misuse of your email address at a later date. The data collected by us when you register for our email notification service is used strictly for the intended purpose.

You may unsubscribe from shopping cart reminders at any time by sending an appropriate message to the controller named at the beginning. After unsubscribing, your email address will be deleted immediately from the distribution list established for this purpose unless you have expressly consented to further use of your data or we reserve the right to further use data where permitted by law and about which we inform you in this policy.

8) Data Processing for Order Fulfilment

8.1 We collect personal data pursuant to Art. 6(1)(b) GDPR to the extent necessary to process the contract for delivery and payment purposes.
Where necessary for these purposes, we also pass this data on to the commissioned transport company and the commissioned credit institution pursuant to Art. 6(1)(b) GDPR.

If, on the basis of a corresponding contract, we owe you updates for goods with digital elements or for digital products, we process the contact details you provided when placing the order in order to inform you personally within the scope of our statutory information obligations pursuant to Art. 6(1)(c) GDPR. Your contact details are used strictly for the intended purpose of providing notifications about updates owed by us and are processed by us for this purpose only to the extent necessary for the respective information.

8.2 In order to fulfil our contractual obligations, we may use direct shipment by suppliers (dropshipping). For this purpose, we pass your name and delivery address on to a supplier selected by us exclusively for the purpose of delivering the goods pursuant to Art. 6(1)(b) GDPR.
If delivery of goods that cannot be shipped by parcel (freight-forwarded goods, bulky goods, etc.) is owed, we will also pass your telephone number on to the supplier pursuant to Art. 6(1)(b) GDPR if prior telephone coordination of a delivery date is required.

8.3 CJ Dropshipping

We use the following provider for order processing: YIWU CUJIA TRADE CO.,LTD, F2, Building 8,No.89, Siyuan Road, Yidong Industrial Zone,Niansanli St, China

Name, address and, where applicable, other personal data are passed on to the provider pursuant to Art. 6(1)(b) GDPR exclusively for the purpose of processing the online order. Your data will be disclosed only to the extent actually necessary to process the order.

8.4 Track123

For shipment tracking, we use the service of the following provider: Shenzhen LINGXING Network Technology Co., Ltd., Nanshan District, 35-36F, Building A7, Creative City, Shenzhen, GD, 518000, China

Pursuant to Art. 6(1)(f) GDPR, on the basis of our legitimate interest in effective and informative customer communication and transparent and reliable shipping processing that is also in the customer’s interest, after the parcel has been dispatched we pass certain customer data (email address, first and last name and address), together with the tracking number, to the provider so that it can send shipping notifications and delivery status updates on our behalf or otherwise make them accessible to the customer.

The data is not disclosed by the provider to third parties and is processed exclusively for the purpose stated above. Once shipping has been completed, the data is deleted by the provider.

We have concluded a data processing agreement with the provider that protects the data of our website visitors and prohibits disclosure to third parties.

8.5 Use of Payment Service Providers (Payment Services)

- Apple Pay

If you choose the “Apple Pay” payment method from Apple Distribution International (Apple), Hollyhill Industrial Estate, Hollyhill, Cork, Ireland, payment is processed using the “Apple Pay” function of your device running iOS, watchOS or macOS by charging a payment card stored with “Apple Pay”. Apple Pay uses security features integrated into your device’s hardware and software to protect your transactions. To authorize a payment, you must therefore enter a code previously specified by you and verify it using your device’s “Face ID” or “Touch ID” function.

For the purpose of payment processing, the information you provide during the ordering process, together with information about your order, is transmitted to Apple in encrypted form. Apple then encrypts this data again using a developer-specific key before the data is transmitted to the payment service provider of the payment card stored in Apple Pay in order to carry out the payment. The encryption ensures that only the website through which the purchase was made can access the payment data. After the payment has been made, Apple sends your device account number and a transaction-specific dynamic security code to the originating website to confirm successful payment.

If personal data is processed in the transmissions described, processing is carried out exclusively for the purpose of payment processing pursuant to Art. 6(1)(b) GDPR.

Apple retains anonymized transaction data, including the approximate purchase amount, approximate date and time and whether the transaction was successfully completed. Anonymization completely excludes any reference to a person. Apple uses the anonymized data to improve “Apple Pay” and other Apple products and services.

If you use Apple Pay on an iPhone or Apple Watch to complete a purchase made via Safari on a Mac, the Mac and the authorization device communicate via an encrypted channel on Apple’s servers. Apple does not process or store any of this information in a format that can identify you. You can disable the ability to use Apple Pay on your Mac in your iPhone settings. Go to “Wallet & Apple Pay” and disable “Allow Payments on Mac”.

Further information about privacy at Apple Pay can be found at: https://support.apple.com/de-de/HT203027
- Google Pay

If you choose the “Google Pay” payment method from Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”), payment is processed using the payment method stored in your Google account.
To authorize a payment via Google Pay on a desktop device, you must first log in to your Google account; to authorize a payment on a mobile device, you must complete the relevant verification procedure (for example facial recognition, password, fingerprint or pattern).

For the purpose of payment processing, the information you provide during the ordering process, together with information about your order, is transmitted to Google. Google then transmits your payment information stored in Google Pay to the originating website in the form of a one-time transaction number used to verify that a payment has been made. This transaction number contains no information about the actual payment details of the payment methods stored in Google Pay, but is created and transmitted as a numerical token valid for one use only. In all transactions via Google Pay, Google acts solely as an intermediary for processing the payment. The transaction is carried out exclusively between the user and the originating website by charging the payment method stored in Google Pay.

If personal data is processed in the transmissions described, processing is carried out exclusively for the purpose of payment processing pursuant to Art. 6(1)(b) GDPR.

Google reserves the right to collect, store and evaluate certain transaction-specific information for every transaction made via Google Pay. This includes the date, time and amount of the transaction, merchant location and description, a description of the goods or services purchased provided by the merchant, photos you have attached to the transaction, the name and email address of the seller and buyer or sender and recipient, the payment method used, your description of the reason for the transaction and, where applicable, the offer associated with the transaction.

According to Google, this processing is carried out exclusively pursuant to Art. 6(1)(f) GDPR on the basis of the legitimate interest in proper accounting, verification of transaction data and optimization and maintenance of the Google Pay service.

Google also reserves the right to combine the processed transaction data with other information collected and stored by Google when other Google services are used.

The Google Pay Terms of Use can be found here:

https://payments.google.com/payments/apis-secure/u/0/get_legal_document?ldo=0&ldt=googlepaytos&ldl=de
Further information about privacy at Google Pay can be found at:
https://payments.google.com/payments/apis-secure/get_legal_document?ldo=0&ldt=privacynotice&ldl=de
- PayPal

One or more online payment methods from the following provider are available on this website: PayPal (Europe) S.a.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg

If you select a payment method of the provider for which you make an advance payment, the payment data you provide during the ordering process (including name, address, bank and payment card information, currency and transaction number), as well as information about the contents of your order, will be passed on to the provider pursuant to Art. 6(1)(b) GDPR. In this case, your data is disclosed exclusively for the purpose of processing the payment with the provider and only to the extent necessary for this purpose.

If you select a payment method for which we make an advance payment, you will also be asked during the ordering process to provide certain personal data (first and last name, street, house number, postal code, city, date of birth, email address, telephone number and, where applicable, data relating to an alternative means of payment).

In order to safeguard our legitimate interest in determining your solvency in such cases, we forward this data to the provider for the purpose of a credit check pursuant to Art. 6(1)(f) GDPR. On the basis of the personal data provided by you and other data (such as shopping cart, invoice amount, order history and payment history), the provider checks whether the payment option selected by you can be granted with regard to payment and/or default risks.

The credit report may contain probability values (so-called score values). Where score values are included in the result of the credit report, they are based on a scientifically recognized mathematical-statistical procedure. Address data is included, among other things but not exclusively, in the calculation of the score values.

You may object to this processing of your data at any time by sending a message to us or to the provider. However, the provider may remain entitled to process your personal data where this is necessary for payment processing in accordance with the contract.
- Shopify Payments

One or more online payment methods from the following provider are available on this website: Shopify International Limited, Victoria Buildings, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland

If you select a payment method of the provider for which you make an advance payment (such as credit card payment), the payment data you provide during the ordering process (including name, address, bank and payment card information, currency and transaction number), as well as information about the contents of your order, will be passed on to the provider pursuant to Art. 6(1)(b) GDPR. In this case, your data is disclosed exclusively for the purpose of processing the payment with the provider and only to the extent necessary for this purpose.

8.6 Electronic Withdrawal Function for Distance Contracts

Consumers who conclude contracts on this website for which a statutory right of withdrawal exists have the option of declaring their withdrawal via an electronic withdrawal function in accordance with the applicable withdrawal provisions.

When using the withdrawal function, in addition to information identifying the contract to be withdrawn, further personal information such as the consumer’s first and last name and email address must be provided or confirmed.

This information is collected and transmitted to us pursuant to Art. 6(1)(b) GDPR and only to the extent necessary for the proper processing of the withdrawal. Also on the basis of Art. 6(1)(b) GDPR, the personal data provided is used to confirm receipt of the declaration of withdrawal by email. A further legal basis for the processing is Art. 6(1)(c) GDPR. We are legally obliged to provide an electronic withdrawal function for consumer distance contracts subject to payment.

9) Web Analytics Services

9.1 Shopify Analytics

This website uses the web analytics service of the following provider: Shopify International Limited, Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland

Data is also transferred to: Shopify Inc., 150 Elgin St, Ottawa, ON K2P 1L4, Canada

Using cookies and/or comparable technologies (tracking pixels, web beacons, algorithms for reading device and browser information), the service collects and stores pseudonymized visitor data, including information about the device used such as the IP address and browser information, in order to evaluate it for statistical analyses of usage behavior on our website and to create pseudonymized usage profiles. Pseudonymization generally prevents direct identification of a person. This data is not combined with clear data about you collected by other means.

All processing described above, in particular the reading or storage of information on the device used, is carried out only if you have given us your express consent to do so pursuant to Art. 6(1)(a) GDPR. You may withdraw your consent at any time with effect for the future by disabling this service in the “cookie consent tool” provided on the website.

We have concluded a data processing agreement with the provider that protects the data of our website visitors and prohibits disclosure to third parties.

For data transfers to Canada, an adequate level of data protection is ensured by an adequacy decision of the European Commission.

9.2 Triple Whale Analytics

This website uses the web analytics service of the following provider: Triple Whale Inc., 7th Floor, Jaffa St 224, Jerusalem, Israel

Using cookies and/or comparable technologies (tracking pixels, web beacons, algorithms for reading device and browser information), the service collects and stores pseudonymized visitor data, including information about the device used such as the IP address and browser information, in order to evaluate it for statistical analyses of usage behavior on our website and to create pseudonymized usage profiles. Among other things, this makes it possible to evaluate movement patterns (so-called heat maps), which show the duration of page visits and interactions with page content (e.g. text input, scrolling, clicks and mouse-overs). Pseudonymization generally prevents direct identification of a person. This data is not combined with clear data about you collected by other means.

We have concluded a data processing agreement with the provider that ensures the protection of our website visitors’ data and prohibits unauthorized disclosure to third parties.

For data transfers to the provider’s location, an adequate level of data protection is ensured by an adequacy decision of the European Commission.

10) Retargeting/Remarketing and Conversion Tracking

Meta Pixel

Within our online offering, we use the “Meta Pixel” service of the following provider: Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland (“Meta”)

If a user clicks on an advertisement placed by us on Facebook and/or Instagram, a parameter is added to the URL of our linked page with the help of the “Meta Pixel”. After redirection, this URL parameter is then entered into the user’s browser by a cookie set by our linked page itself.

On the one hand, this enables Meta to identify visitors to our online offering as a target group for displaying advertisements (so-called “ads”). Accordingly, we use the service to display the Facebook and/or Instagram ads placed by us only to users who have shown an interest in our online offering or who have certain characteristics (e.g. interests in certain topics or products determined on the basis of websites visited), which we transmit to Meta (so-called “Custom Audiences”).

On the other hand, the “Meta Pixel” can be used to track whether users were redirected to our website after clicking on an advertisement and which actions they perform there (so-called “conversion tracking”).

In addition to the “Meta Pixel”, which transmits data to Meta via your browser, the “Meta Conversions API” may be used. If it is used, information about certain actions on our website (so-called “events”, e.g. page views, adding products to the shopping cart, initiating the checkout process or completing an order) is transmitted via an interface directly from our server to Meta’s servers rather than via your browser. This serves to make the measurement of the success of our advertisements more reliable, for example if browser-side transmission is prevented or incomplete due to technical restrictions. In connection with the “Meta Conversions API”, the following data in particular may be transmitted to Meta: type and time of the event, URL accessed, information about ordered products and their value, your IP address, information about your browser and device (user agent), and the identifiers stored in Meta cookies. To avoid duplicate recording of the same information by the “Meta Pixel” and the “Meta Conversions API” in such cases, each event is assigned an identifier that Meta uses to combine the transmissions.

The data collected is anonymous to us, meaning that it does not allow us to draw any conclusions about the identity of users. However, the data is stored and processed by Meta so that it can be linked to the respective user profile and Meta can use the data for its own advertising purposes.

All processing described above, in particular the setting of cookies to read information on the device used, is carried out only if you have given us your express consent to do so pursuant to Art. 6(1)(a) GDPR. You may withdraw your consent at any time with effect for the future by disabling this service in the “cookie consent tool” provided on the website.

For the collection of data via the “Meta Pixel” and its transmission to Meta, we and Meta are jointly responsible (Art. 26 GDPR). For this purpose, we have concluded an agreement with Meta on joint controllership, the content of which can be accessed at https://www.facebook.com/legal/controller_addendum.

For the evaluation of data, its assignment to predefined events and the creation of measurement and analysis reports, however, Meta acts as our processor pursuant to Art. 28 GDPR and is obliged under the data processing agreement at https://facebook.com/legal/terms/dataprocessing to protect the data of our website visitors and customers.

The information generated by Meta is generally transferred to and stored on a Meta server; in this context, it may also be transferred to servers of Meta Platforms Inc. in the USA.

11) Tools and Miscellaneous

Cookie Consent Tool

This website uses a so-called “cookie consent tool” to obtain valid user consent for cookies and cookie-based applications requiring consent. The “cookie consent tool” is displayed to users when they access the website in the form of an interactive user interface on which consent for certain cookies and/or cookie-based applications can be given by selecting checkboxes. Through use of the tool, all cookies/services requiring consent are loaded only if the respective user gives corresponding consent by selecting the relevant checkboxes. This ensures that such cookies are set on the respective user’s device only if consent has been given.

The tool sets technically necessary cookies to store your cookie preferences. As a general rule, personal user data is not processed in this context.

If, in individual cases, personal data (such as the IP address) is nevertheless processed for the purpose of storing, assigning or logging cookie settings, this is carried out pursuant to Art. 6(1)(f) GDPR on the basis of our legitimate interest in legally compliant, user-specific and user-friendly cookie consent management and thus in the legally compliant design of our website.

A further legal basis for processing is Art. 6(1)(c) GDPR. As the controller, we are subject to the legal obligation to make the use of technically non-essential cookies dependent on the respective user’s consent.

Where necessary, we have concluded a data processing agreement with the provider that ensures the protection of our website visitors’ data and prohibits unauthorized disclosure to third parties.

Further information about the operator and the configuration options of the cookie consent tool can be found directly in the corresponding user interface on our website.

12) Rights of the Data Subject

12.1 Applicable data protection law grants you the following data subject rights (rights of access and intervention) vis-à-vis the controller with regard to the processing of your personal data, whereby reference is made to the legal basis cited for the respective conditions for exercising these rights:

Right of access pursuant to Art. 15 GDPR;
Right to rectification pursuant to Art. 16 GDPR;
Right to erasure pursuant to Art. 17 GDPR;
Right to restriction of processing pursuant to Art. 18 GDPR;
Right to information pursuant to Art. 19 GDPR;
Right to data portability pursuant to Art. 20 GDPR;
Right to withdraw consent granted pursuant to Art. 7(3) GDPR;
Right to lodge a complaint pursuant to Art. 77 GDPR.

12.2 RIGHT TO OBJECT

IF, AS PART OF A BALANCING OF INTERESTS, WE PROCESS YOUR PERSONAL DATA ON THE BASIS OF OUR OVERRIDING LEGITIMATE INTEREST, YOU HAVE THE RIGHT AT ANY TIME, ON GROUNDS RELATING TO YOUR PARTICULAR SITUATION, TO OBJECT TO THIS PROCESSING WITH EFFECT FOR THE FUTURE.

IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE DATA CONCERNED. HOWEVER, WE RESERVE THE RIGHT TO CONTINUE PROCESSING IF WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING THAT OVERRIDE YOUR INTERESTS, FUNDAMENTAL RIGHTS AND FREEDOMS, OR IF THE PROCESSING SERVES THE ESTABLISHMENT, EXERCISE OR DEFENCE OF LEGAL CLAIMS.

IF YOUR PERSONAL DATA IS PROCESSED BY US FOR DIRECT MARKETING PURPOSES, YOU HAVE THE RIGHT AT ANY TIME TO OBJECT TO THE PROCESSING OF PERSONAL DATA CONCERNING YOU FOR THE PURPOSE OF SUCH MARKETING. YOU MAY EXERCISE YOUR OBJECTION AS DESCRIBED ABOVE.

IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE DATA CONCERNED FOR DIRECT MARKETING PURPOSES.

13) Duration of Storage of Personal Data

The duration of storage of personal data is determined by the respective legal basis, the purpose of processing and, where applicable, additionally by the respective statutory retention period (e.g. retention periods under commercial and tax law).

When personal data is processed on the basis of express consent pursuant to Art. 6(1)(a) GDPR, the data concerned is stored until you withdraw your consent.

If there are statutory retention periods for data processed in the context of legal or quasi-legal obligations on the basis of Art. 6(1)(b) GDPR, this data will be routinely deleted after expiry of the retention periods, provided that it is no longer required for the performance or initiation of a contract and/or we have no continuing legitimate interest in further storage.

When personal data is processed on the basis of Art. 6(1)(f) GDPR, this data is stored until you exercise your right to object pursuant to Art. 21(1) GDPR, unless we can demonstrate compelling legitimate grounds for the processing that override your interests, rights and freedoms, or the processing serves the establishment, exercise or defence of legal claims.

When personal data is processed for direct marketing purposes on the basis of Art. 6(1)(f) GDPR, this data is stored until you exercise your right to object pursuant to Art. 21(2) GDPR.

Unless otherwise indicated in the other information in this policy regarding specific processing situations, stored personal data will otherwise be deleted when it is no longer necessary for the purposes for which it was collected or otherwise processed.